This free digital marketing course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.
Reaching and selling to customers online is an integral part of hundreds of careers, especially those in marketing, sales, content creation and website design (among others). This course will give you an understanding of digital marketing, giving you a better chance of being able to hit the ground running in jobs in any of these areas. Having this course on your CV will make you stand out to potential employers. It lets them know that you already understand the basics in this important area, and tells them that you’re a candidate with ambition and motivation.